After Divorcing Microsoft, Nokia Reveals An Android Pill, The N1, Hitting China First
In the present day on the Slush convention in Helsinki, house-city hero Nokia — the a part of the enterprise that didn’t get bought off to Microsoft, that’s – has revealed its first system: the N1, a iPad-like small pill with an aluminum shell, a 7.9-inch display and an Android Lollipop OS. Promoting for $249, it is going to be bought first in China and initially no less than can be WiFi-solely.
“They stated Nokia is lifeless,” Nokia’s head of units Sebastian Nyström, pictured under, stated as he began out his presentation immediately. “I say, they couldn’t be extra incorrect.”
He then launched into an emotional (for a Finn!) speech about Nokia’s concentrate on nice design, engineering and a shopper focus — areas he stated the corporate couldn’t depart behind with the sale to Redmond.
Teasingly, he stated that N1 shall be aimed toward those that haven’t but discovered the Android pill that they love.
That is the primary gadget introduced by the corporate because the sale of its units and providers enterprise to Microsoft for over $7 billion. The opposite product from Nokia since then has been an Android homescreen, the Z Launcher. Now it’s clear that the Z launcher was laying the groundwork for at this time’s built-in hardware information — it runs utilizing the launcher, full with the neat options that the launcher consists of, similar to the power to scribble a letter on the display to name up a selected app.
The downloads over the primary few days for the Z Launcher handed one hundred,000 Nyström stated at the moment, and as of as we speak it shall be freed from cost to obtain beginning at the moment within the Google Play retailer.
The thought of Nokia making one other transfer into hardware might have been, as Nyström stated, an inevitable given the corporate’s tradition — regardless of the proven fact that lots of Nokia’s staff that had constructed these shopper merchandise through the years have left the corporate during the last a number of years.
Should you think about the corporate’s greater image, nevertheless, it isn’t in any respect shocking.
Microsoft is not particularly within the Nokia model as such, and regardless of its vital weakening through the years, Nokia nonetheless has a robust magnetic pull, with the corporate’s units persevering with to rank among the many hottest for cell phones general — that’s together with function telephones in addition to smartphones and taking international numbers.
(And on that entrance, markets like China have lengthy been a aim for the cell phone business, urge for food whetted by its big inhabitants, its complete embrace of cellular and its rising financial system. It’s no shock that that is the place Nokia will launch first.)
Whereas Nokia persistently did not parlay its incumbent place on cellular into a robust smartphone enterprise within the years earlier than its Microsoft sale, maybe a restructured and smaller enterprise will come out preventing in a means that the Previous Nokia by no means managed to do.
Put merely, it will be loopy for Nokia not to attempt to capitalise on these totally different forces.
The N1 – or fairly its field — had been teased in an announcement yesterday. Since then, some of the specs have been leaked out previous to the announcement being made on stage at this time. (For the report listed here are Nokia’s official specs.)
Made with a shell of sandblasted aluminum, the N1 seems remarkably like an iPad mini. Different options will embrace Gorilla Glass three, a weight of 318 grams, an eight megapixel rear digital camera and a 5 megapixel entrance digital camera. It is going to be WiFi-solely and it’s not clear when and if there are plans to broaden that to cellular networks. Given Nokia’s pedigree on the community aspect and present relationships with carriers, it looks like it’s going to solely be a matter of time earlier than that is added.
Nokia isn’t the one Finnish firm that’s more likely to be unveiling hardware this week at Slush. Jolla — based by Nokia vets — has been teasing an announcement this week, too.