A&E and Vice hope that you simply nonetheless like typical TV
You could be devoting a variety of your viewing time to streaming providers, however A&E reckons that you simply nonetheless have a gentle spot for previous-faculty TV. Its mother or father firm A+E Networks is teaming up with Vice to launch Viceland, a 24-hour TV channel aimed proper at that each one-essential youth demographic. They’re largely leaning on Vice’s edgy popularity to attract you in — the preliminary exhibits embrace Gaycation and Weediquette, and Spike Jonze is overseeing the channel. Nevertheless, they’re additionally acknowledging the realities of an period the place DVRs and on-line video are commonplace. Viceland is planning to run fewer advertisements throughout prime time, and there are hints of “progressive monetization methods” that will not merely contain wave after wave of commercials.
The channel makes at the very least some sense. Vice has its roots on-line (good for spreading the phrase to a youthful crowd), and it is no stranger to creating lengthy, consideration-grabbing video. Nevertheless, there is a query as as to if or not that is actually going to make you overlook about Netflix for some time. The median age of an American broadcast TV viewer is hovering round fifty four — whereas that would mirror the shortage of youth-pleasant exhibits, it means that the meant viewers won’t care a lot about TV within the first place. Viceland might have to offer you a very, actually good purpose to tune in when you would simply as simply look forward to its exhibits to seem on-line.
[Image credit: Hutton Supancic/Getty Images for SXSW]
SOURCE: A+E Networks
MORE COVERAGE: The Atlantic
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