Advert Firm Crossboard Cellular Acquired By Flatiron Media And The Berry Firm
Crossboard Cellular, an advert-tech firm with a give attention to serving to companies discover gross sales leads, has beed acquired by two totally different corporations, in accordance with CEO Steve Oriola.
Based in 2008 as Pontiflex, the corporate rebranded as Crossboard Cellular halfway by means of final yr.
Nevertheless, it’s been fairly quiet for the previous few months, and I reached out to Oriola after receiving an nameless tip that the corporate had bought off its belongings and was shutting down. He confirmed the sale, including that Crossboard was bought in two elements as a result of it was “successfully in two companies.”
There was the massive model promoting enterprise, which was bought to Flatiron Media. And there was an advert platform aimed toward small companies (specifically, the self-serve AdLeads platform for amassing cellular signups that I wrote about again in 2012) — that was bought to The Berry Firm.
Oriola declined to share the acquisition phrases, however he stated each corporations acquired Crossboard know-how and staff members. Requested about whether or not one deal was bigger than the opposite, he stated that the variety of group members becoming a member of to every acquirer was “comparatively comparable.” (Oriola, who joined the corporate in 2013, will probably be shifting on to a brand new, undisclosed challenge.)
“I feel that the advert know-how that we had inbuilt our pursuit of the small enterprise market was in all probability the extra fascinating of the 2, with the likelihood for larger scale,” he added.
Crossboard raised greater than $15 million in funding (based on our most up-to-date protection) from buyers together with Atlantic Ventures, Greenhill SAVP, RRE Ventures, and Talus Holdings.
I reached out to each Flatiron Media and The Berry Group for remark earlier this week however they haven’t responded — I’ll replace this submit in the event that they do.