Activision purchased the 'Sweet Crush' developer for $5.9 billion

Activision bought the 'Candy Crush' developer for $5.9 billion

Say what you’ll concerning the high quality of Activision’s output, however the firm makes extremely sensible enterprise strikes. Like the announcement that it bought Sweet Crush studio King Digital Leisure for a cool $5.9 billion. For comparability’s sake, Amazon paid a paltry $970 million for Twitch whereas Fb spent $2 billion on Oculus VR and $19 billion on messaging platform Whatsapp. Bobby Kotick and Co. undoubtedly assume this can be a massive deal, and contemplating simply how many individuals play the senseless puzzler that is possible a sensible funding.


[Image credit: AFP/Getty Images]

Give it some thought this manner, now Activision Blizzard has all the spectrum of players coated: Youngsters and households with the Skylanders collection, World of Warcraft lifers, people who casually play Hearthstone, the hardcore who constantly play Future and Name of Obligation and naturally, the gateway drug to in-app purchases, Sweet Crush Saga. For brevity’s sake, I even neglected a bunch of different franchises which are money cows (oh, hey there StarCraft)! That is one hell of a portfolio regardless of the way you take a look at it.

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Activision bought the 'Candy Crush' developer for $5.9 billion

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