Accel Leads $10M Collection A For JobToday’s Service Business Hiring App
Can a smartphone messaging app exchange the age-previous CV within the service business sector? That’s the premise driving European startup JobToday, which is concentrating on the quick move of service and blue collar staff with a cellular app that goals to hurry up and simplify the hiring course of.
It’s right now saying a $10 million Collection A spherical, led by Accel, together with participation from Felix Capital and present investor Mangrove Capital Companions.
In addition to aiming to make it simpler for small enterprise house owners to seek out candidates for jobs, the app goals to simplify the search and software course of for service business and blue collar staff, by way of a low friction, location-based mostly cellular interface. It pledges candidates will obtain a response to a job software made by way of its platform inside 24 hours.
Right here’s the way it works: employers and staff create a primary profile on the app, itemizing a couple of key particulars — similar to language expertise/necessities, availability/begin date and final earlier work expertise. Every thing else is completed by way of a cellular messaging interface, so job candidates and employers who like what they see from the core profiles/job advertisements can join by way of chat to resolve any particular questions previous to a attainable interview.
“From my expertise in retail and what we now have seen speaking to different enterprise house owners, a daily enterprise proprietor in retail business, we don’t actually need a full CV,” says Polina Montano, co-founder and COO, who previous to beginning JobToday a yr in the past was managing a sequence of petrol stations and coping with what she describes as “the ache of hiring within the service space” on a each day foundation. “You want a couple of key parts that are related to sure positions — such as you want to know the final work expertise, you want to know if this individual is obtainable. These are the important thing parts for them.”
Montano argues the large, desktop net-period recruitment giants and job boards are sick-suited to the phase it’s concentrating on — not least as a result of a majority of hiring by small companies nonetheless takes place offline, with paper CVs — therefore her ambition of constructing “the LinkedIn for blue collar jobs”.
“As a SME you’re continuously confronted with the problem of hiring individuals briefly time period,” says Montano, arguing that the comfort and velocity of a cellular app and cellular messaging is an ideal match for the time-strapped small enterprise house owners her startup is concentrating on.
“Numerous pre-screening earlier than the interviews occurs by way of chat. So let’s say if an employer will get an software he would usually come again to the job seeker asking him related questions concerning the place.”
Employers shortlist potential candidates inside the app, with these not being shortlisted at the very least being notified that their software didn’t succeed inside a day — a step up on ready however by no means listening to again after handing in a paper CV. “For individuals who work in service business having a job just isn’t a luxurious. It’s a should have… These individuals can’t wait. They should hear as we speak.”
“We’re connecting individuals immediately by way of chat on our platform,” she provides. “Individuals join, ask questions, individuals are connecting to jobs finally. That is what we’re right here for. We created this firm to assist individuals in the meanwhile they’re challenged and misplaced within the present job market. It’s not really easy at this time to search for a job… It’s a frightening activity, particularly let’s say for the decrease expert phase of the inhabitants. We simply felt that these individuals want a serving to hand to assist them discover their highest employment.
Key business sectors it’s concentrating on embrace retail, hospitality, supply drivers/logistics, and the sweetness business, says Montano.
The app launched in Spain again in April final yr and is now nationwide in each “huge metropolis” within the nation, in addition to now additionally simply launched in London and Paris. A number of the new funding will go in the direction of engaged on understanding and serving the particular market wants of the brand new cities. “What we have to do is we have to strengthen our positions in present markets and positively search for new markets and new alternatives inside 2016,” she notes.
At this level JobToday has some 20,000 employers signed up — together with the likes of Ann Summers, Deliveroo, Reiss and YouMeSushi — and estimates it’s managed to fill 10,000 jobs since launch eight months in the past. (Though it isn’t explicitly monitoring when an individual has been employed by way of its platform so that is based mostly on analyzing consumer conduct inside the app, says Montano).
It’s not breaking out consumer numbers at this level — however will say it has processed two million job purposes since launch.
Enterprise mannequin clever, it’s not at present charging employers to listing jobs on the platform. The main target is on scaling its jobs market and attracting candidates, as you’d anticipate. However Montano argues the SME phase it targets is used to paying for job-board type providers so sooner or later sees a “simple” path to monetization (assuming it might get the size).
She additionally asserts there are not any direct rivals to JobToday — claiming it’s the primary cellular recruitment platform concentrating on the service business. “It’s a mass market and to date it doesn’t have an enough cellular hiring answer for the sector,” she argues.
That stated, there’s already one relatively comparable wanting app, CornerJob, out within the wild — albeit presently targeted on the Italian market. So JobToday is probably going going to wish to scale quick to outrun a bit copy-paste competitors.
And — relatively extra pressingly — what’s to cease an present cellular messaging platform like WhatsApp turning into the de facto conduit for blue collar companies and job candidates to attach? Not an entire lot it might appear. Earlier this month the messaging big, which is quick approaching a staggering one billion month-to-month lively customers, revealed it’s dropping its annual $1 subscription payment and testing extra business providers — together with a B2C enterprise for corporations to speak with their clients…
So what’s to cease WhatsApp consuming JobToday’s lunch down the road?
“Simply the comfort and the convenience of working with resumes that are coming in. We actually thought it via,” says Montano. “I used to be working on this business for a lot of, a few years and I skilled this ache of hiring staff first hand for my very own companies. And I do know what a small enterprise proprietor is on the lookout for. We perceive the worth, we perceive what actual ache-factors cellular interface replaces. And actually optimize our interface for the consolation and ease of use.”