A Rant About How Twitter And Fb Are Burying Information Publishers
Publishers are liable to turning into interchangeable. With Moments and Prompt articles, Twitter and Fb appear pleased to take content material from publishers with out ever sending individuals again to their websites — you recognize, the place the place publishers earn their cash. If information retailers and different media properties don’t change one thing, they might develop into dumb content material within the sensible pipes of social networks.
On this video, I break down how information consumption is altering, why that’s a hazard to publishers, and what they will do to repair it, all in two minutes. And for a deeper investigation, take a look at my function article “Twitter And Fb Are Turning Publishers Into Ghost Writers”