1st and Future
We’ve reached the top of 1st And Future — a sports activities-centric startup competitors thrown as a joint effort between the NFL, Stanford’s Graduate Faculty of Enterprise, and TechCrunch.
The ultimate of three classes within the competitors at the moment was “The Future Stadium”, specializing in know-how that may advance the stadium expertise of tomorrow.
And the winner is… HYP3R! HYP3R is a location-based mostly engagement platform.
Sports activities video games and occasions are large sources of social media updates — however most of the time, these updates exit with out hashtags or different figuring out marks. HYP3R’s dashboard helps the venue and sponsors determine these posts, permitting them to interact in distinctive methods (corresponding to sending a “Welcome to the world!” message the primary time it identifies a customer)
Maybe extra apparently, HYP3R supplies a CRM for these it has recognized as having posted from a venue — serving to them to determine repeat guests, and notable social media influencers.
The judges on this class have been Vice Chair of GE Beth Comstock, Benchmark Capital Basic Companion Invoice Gurley, Verizon CEO Lowell McAdam (normal disclosure: Verizon owns AOL which owns TechCrunch), and San Francisco 49ers CEO Jed York.
As for the competitors, right here’s a fast rundown of this class’s different finalists:
ReplyBuy: Prompt purchases by way of textual content. Sellers (reminiscent of stadiums) can textual content potential clients with one thing like “We discovered two tickets to tonight’s recreation! Need them? Reply BUY TICKETS and the amount you need”, and clients can reply to finish the acquisition.
Paranoid Fan: Social mapping at occasions. Followers can pin totally different factors of curiosity — tail gate events, meals spots with brief strains, or their present location — onto a map of the world and the encompassing space for different followers and associates.
Sidestep: Lets eventgoers view/buy merchandise earlier than or through the occasion from their cell phone, permitting them to skip the lengthy strains and have the acquisition able to go.