$100M Bitstrips acquisition is sensible now that Snapchat has stickers

$100M Bitstrips acquisition makes sense now that Snapchat has stickers

It didn’t fairly add up when Fortune broke the information final week that Snapchat would spend a $one hundred million to accumulate Bitstrips, the maker of personalised avatar stickers referred to as Bitmoji. Snapchat didn’t have anyplace to place them.

However right now, Snapchat launched “Chat 2.zero”, an enormous product replace that features the power to ship over 200 stickers to buddies. Now it’s fairly obvious. Snapchat might use Bitstrips to allow you to make and ship stickers that appear to be you.

Whereas the businesses have refused to verify the deal or reveal the plan, the motive has lastly come into focus. Once I spoke to Snapchat representatives yesterdat, they refused to speak about it Bitmoji however smiled and laughed on the supposed coincidence that Snapchat is now launching stickers.

$100M Bitstrips acquisition makes sense now that Snapchat has stickers

Bitstrips and Bitmoji allow you to design an avatar that appears such as you and get a customized sticker pack you need to use in different apps

The query now will probably be what Snapchat does with the Bitstrips avatar and comedian maker, and the Bitmoji personalised emoji keyboard apps.

Snapchat might shut them down or curtail their extendability to make Bitmoji unique to its platform. Nevertheless, that looks like a waste of a progress alternative.

$100M Bitstrips acquisition makes sense now that Snapchat has stickers

Snapchat’s Chat 2.zero expertise

As an alternative, it’d make sense to maintain them operating independently however with an choice to import your avatar stickers into Snapchat. Alternatively, it might extra closely bake Snapchat into the Bitstrips and Bitmoji expertise, making it straightforward to share comics you create to Snapchat, and reminding you to go ship some Snaps, and watch or add to your story.

For reference, Snapchat beforehand pulled Looksery’s app from the shop after buying the corporate’s expertise to construct its animated selfie lens.

There’s no Bitmoji integration in Snapchat stickers simply but, however you possibly can guess it’s on the best way. Snapchat well permits you to each flick through stickers, or immediately exhibits you ones associated to phrases you’ve typed within the textual content compose window. For instance, typing “Love you” or “Hungry” brings up all of the stickers matching these sentiments, and even highlights the textual content after you select a sticker so you possibly can immediately delete or sort over the phrases.

Whereas WhatsApp focuses on simplicity and Fb Messenger delves into commerce, Snapchat might nook the market on vivid, wealthy media chat with the assistance of stickers constructed from digital variations of your face.

$100M Bitstrips acquisition makes sense now that Snapchat has stickers

Methods to use Snapchat’s new stickers function